دورة التسويق الإلكتروني الاحترافية

Course Outline:

WHO SHOULD ATTEND

1. Digital Marketing employees (Coordinators, Specialists, and supervisors)

2. Marketing Employees (Coordinators, Specialists, and supervisors)

3. Career changers to digital marketing 

4. Marketing & Business students (undergraduate, and fresh graduates)

COURSE OBJECTIVES:

1. Using AI in Digital marketing 

2. Get exposed to the latest methods, techniques and tools in digital marketing

3. The important of the integration between Traditional vs. digital marketing 

4. Understand the buyer's journey and the best tool for each stage

5. Practicing Social Media tool and campaigns 

6. Practicing Google Campaigns (search, display, and videos)

7. Using the right content to you target audience 

8. Creating Digital Marketing strategy and marketing plans

Main Topics:

1. Digital marketing Foundation

2. Content Marketing using AI

3. SEO (Search Engine optimization)

4. Website optimization

5. Google Ads :

• Paid search

• YouTube

• Display Ads

6. Social Media marketing:

• Facebook

•  Instagram

• LinkedIn

•  X

•  WhatsApp

7. You Tube Marketing 

8. Display Marketing  

9. Email Marketing 

10. Digital Marketing Strategy